Wall of Parts

For the German watch manufacturer A. Lange & Söhne, we were responsible for the execution, design, and layout of a unique presentation at SIHH 2016, where the brand’s latest innovations were showcased.

The task was to present a highly complicated wristwatch with 1 200 individual components. Each part was displayed in one of 1 200 boxes – a striking visualization of the precision and meticulous craftsmanship that define A. Lange & Söhne.