Retail Design

For the boutiques of A. Lange & Söhne, we designed a series of watercolor illustrations that serve as backdrops for the watch display cases. The five motifs combine high-quality watch components with original sketches and notes by company founder Ferdinand A. Lange, reflecting the brand’s traditional craftsmanship and mechanical precision.

This project was particularly meaningful to me, as watercolor painting is not just a technique but a personal passion. The delicate nuances and precision of this art form perfectly complement the meticulous attention to detail that defines A. Lange & Söhne.

Since 2017, the illustrations have been featured in boutiques worldwide and have also appeared on the brand’s website and social media channels.

Additionally, we were commissioned to design the invitation for the 2018 Concorso d’Eleganza at Lake Como – a tribute to precision and timeless elegance.